Law firms of all sizes and types have become increasingly more competitive. As a result, your website must be your law firm's most valuable marketing tool and a primary driver of new business.
To stand out in a crowded market, your website must be persuasive yet approachable, at once portraying practice expertise while revealing the human side of your legal teams to help forge real connections with prospective clients.
Compelling practice area pages, in depth attorney profiles, blogs, social media sharing, and search engine optimization are essential to driving traffic to your site and business to your firm. Find out how we can help you.
If you have a website then people are viewing it from mobile devices. If not mobile-friendly, the only thing your website will be remembered for is a poor experience. In fact, fifty percent of prospective clients will never visit your site again if the first experience is a bad one. Make every mobile experience count using CommonSpot.
Read MoreDemonstrate you have the most experienced, respected, and approachable practitioners around by showcasing attorney and partner expertise, whether industry and practice areas, ongoing and settled cases, professional associations and pro bono work, or major achievements and client testimonials.
Read MoreBuilding meaningful relationships online means satisfying your prospective client’s needs, whether looking for class action defense litigation information or industry expertise. Learn how personalized and targeted content can help drive new business.
Read MoreCommonSpot’s SEO capabilities enable you to add content to a page and easily optimize it for search engines as you go. Once published, your content will be client- and SEO-friendly offering the engaging user experiences that search engines reward.
Read MoreRamp up results exponentially using CommonSpot’s intuitive, on-page analytics. Enable users to make informed decisions about web content or social conversions by giving them easy access to valuable insights so they can optimize content as they work on it, and maximize conversions.
Read MoreUse social media (LinkedIn, Twitter, etc.) to build your brand and establish a positive online reputation, as well as increase traffic and page rank for your website. Share high quality, useful content (blogs, infographics, commentary, etc) to position yourself as the “go to” authority within your area of expertise, and improve SEO from links and referral traffic.
Read MoreDraw new clients in using multimedia assets such as videos and podcasts by giving attorneys a more authentic, human appeal than the typical business bio and headshot. Whether featuring Supreme Court ruling analysis or editorial opinion pieces, videos are a great opportunity to demonstrate expertise and showcase your firms greatest assets—it’s people.
Read MoreWant to ensure content quality and freshness? Then you need editing tools that help staff members, regardless of skill-set, manage web content with ease. CommonSpot is a powerful and feature-rich web content management system with an intuitive user interface and familiar WYSIWYG tools for effortlessly managing any type of content.
Read MoreUse CommonSpot’s Practice feature to demonstrate firm practice information on your website, such as Corporate Law or Intellectual Property. You can also use the Practice feature to portray attorney-specific practice expertise in attorney profiles.
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Robinson+Cole is an Am Law 200 firm serving regional, national, and international clients. It's website is designed to help cultivate deep relationships within its communities, the legal profession, and the industries it serves.
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A PaperThin customer since 2011, Georgetown University Law is an innovator in legal education. It's website showcases faculty and staff expertise, and gives students unparalleled information. Because of the University's location, the website provides students with information and access to the Supreme Court, Capitol, federal agencies and international organizations.
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A PaperThin customer since 2006, Labaton Sucharow is a law firm that prosecutes precedent-setting class actions, recovering billions of dollars on behalf of defrauded consumers and investors. In its 50 years of practice, the Firm has cultivated an incomparable reputation for advocacy, service and true integrity.
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Cornell Law School combines inspired teaching with cutting-edge scholarship in a close-knit and collegial intellectual community. It's website showcases its faculty consisting of eminent legal scholars and teachers, and their myriad of accomplishments.
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Learn how PaperThin customer State Bar Of Georgia--the seventh largest mandatory bar in the country--uses CommonSpot to enable members to access content, tools and information quickly and easily.
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A PaperThin customer since 2004, The Seton Hall University School of Law is the only private law school in New Jersey, and, according to the U.S. News & World Report Rankings, is the top-ranked of the three law schools in the state. It's responsive website is used to attract students, and connect its strong community of students with faculty.
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A PaperThin customer since 2005, Lando & Anastasi, LLP (L&A) offers clients a rare combination: Diverse intellectual property expertise across a range of technologies, together with a passion for developing creative strategies to meet each client’s business goals. L&A has one of the most experienced, respected, largest, and fastest growing Intellectual Property legal teams in New England. And that is why they sought out PaperThin which has a long history and demonstrated expertise working with top rated Law Firms.
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A PaperThin customer since 2008, The Association of Corporate Counsel (ACC) is the world’s largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations and other private-sector organizations around the globe.
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The District of Columbia Bar is the second largest unified bar association in the United States. The D.C. Bar’s core functions, supported by member dues, are the registration of lawyers, operation of a lawyer disciplinary system, maintenance of a Clients’ Security Fund, and certain other administrative operations. Many of the important educational and public service programs carried out by the Bar are made possible by voluntary contributions, user fees, and other non-dues sources of income.
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Mercer University Walter F. George School of Law, also known as Mercer Law, is one of 12 schools of Mercer University, one of America’s oldest and most distinctive institutions of higher learning. Mercer Law has been preparing law students for lives of service and graduating practice-ready lawyers who uphold the highest ideals of the legal profession since 1873.
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Legal practice pages are in dire need of a digital makeover, and that likely includes yours. Today’s web visitor is used to consuming news in soundbites with engaging images. Learn best practices for your Practice pages so that visitors are engaged.
SEO is one of those topics that intimidate most marketers for the simple fact that the equation changes so frequently. One minute you think you have cracked the code and poof! Google comes out with a new algorithm and you must re-learn and adjust accordingly.
There is no magic bullet to driving new business, but there are things you can do to make your digital presence attract new clients. Learn more in this new blog post.
Being pushy is good. The difference between a static website and a site that uses personalization is dramatic. Personalized websites anticipate a site visitor's needs and 'push' personally-relevant content to them at the right moment based on their interests or the context of their visit, expediting their way through your site.
Are you thinking about implementing a new web design? Then think about this—web designs have expiration dates of 2 to 3 years tops. Given this fact, many are moving away from the long, drawn out and often expensive agency redesigns of yesteryear in favor of a more nimble approach to web design...
I’ve thought a lot about why responsive design is so crucial today. There are plenty of opinions out there. Folks, it’s not about the mobile devices. It’s about the user plain and simple.
Profiles are a great way to show the human side of your firm’s most important asset, it’s attorneys and partners. And yet, many firms are resisting change. A little less suit and a lot more personality conveys friendliness and approachability.
When was the last time you saw someone—anyone—without a mobile device in their hand or next to their ear? The answer to that question is the heart of why responsive design is such a big deal. If your website isn’t already responsive, here are a few compelling reasons why it must be—and soon.
What if I told you that for less than you would pay for an agency design, you could have a new responsive website design of your choosing—with all of the bells and whistles—plus a brand new fully implemented web content management system to boot?
PT Legal is a division of PaperThin, Inc., which is a privately held Massachusetts-based company. Our flagship Web content management product CommonSpot helps organizations create mobile-friendly websites that offer their visitors world-class Web experiences. PaperThin's customers span multiple industries, including legal, government, healthcare, higher education, and association/non-profit sectors.
